Analytics Leader · AI Systems Builder
Building AI-powered decision systems on top of a decade of analytics leadership.
9+ years at Amazon turning data into product and business decisions. Now building AI-native systems that connect data, workflows, and user interaction into real-world tools.

Amazon · 9+ yrs
Sr. Analytics Leader
9+ years
At Amazon
L6
Senior Analytics Leader
€110M
Opportunity identified
$2.5B
Initiative supported
What I do
Three ways I create value
Analytics Leadership
Built and led analytics systems that supported product, marketplace, marketing, supply chain, and finance decisions across global teams.
Data-to-Decision Systems
I design metrics, workflows, and interfaces that move beyond reporting and help people act on data.
Applied AI Product Building
I build AI-powered tools that combine structured data, LLMs, APIs, and clear UX to solve real user problems.
Featured Project
Soul Spark
A multi-agent AI life intelligence system that connects finance, health, career, and behavioral data into a unified decision-support experience.
- Privacy-first local LLM architecture
- Multi-domain data integration
- Conversational advisor + action loop
System Architecture
Finance
Health
Career
Behavior
Inputs
Soul Spark AI Core
Multi-Agent Orchestrator · Local LLM
Advisor
Actions
Insights
Outputs
Selected Impact
Built on 9+ years of analytics leadership at Amazon
Selection Expansion — Amazon
Redesigned metrics and reporting for selection expansion across 17+ global stores, influencing multiple leadership planning cycles.
Private Brands Analytics
Built and led BI function across Product, Marketing, Supply Chain, and Finance, supporting global decision-making.
Catalog Defects Opportunity
Identified ~€110M GMS opportunity through analytics, adopted by senior leadership for quarterly planning.
Seller Growth Initiative
Delivered analytics for a $2.5B seller growth program under strict timelines, supporting annual operational planning.
These represent the kinds of problems I've worked on at scale — turning data into decisions across product, growth, and operations.
Projects
Selected Projects
Selected AI and data-driven systems I've built
How I think
How I think
I'm interested in systems that sit at the intersection of data, product, and decision-making. I focus on turning fragmented signals into structured insights — and building tools that help people act, not just observe.
The question I come back to: what does this data mean for what someone should do next? Every system I build is an answer to that.